Lykke EducationLast updated: May 2026
Lykke Digital Services Ltd trading as Lykke Digital and Lykke Education is committed to protecting your privacy and handling personal data responsibly in accordance with UK data protection legislation, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
We take data protection seriously and safeguarding the privacy of our website visitors, clients and contacts is important to us. This policy explains how we collect, use, process and protect your personal information.
Lykke Digital Services Ltd
Trading as:
Lykke Digital
Lykke Education
We provide digital marketing, SEO, analytics, website development, consultancy and related digital services to businesses, schools and organisations.
For any questions regarding this policy or your personal information, please contact:
We may collect and process the following information:
Name and job title
Company, school or organisation name
Email address and telephone number
Billing and account information
Website and marketing performance data
IP address, browser type and device information
Marketing preferences and communication history
Information submitted via contact forms, webinar registrations or enquiries
Records of correspondence, including emails and telephone conversations
Survey responses and research information where voluntarily provided
Analytics and tracking data relating to website usage, traffic sources and campaign performance
We may also collect information relating to your visits to our websites including traffic data, location data, weblogs and communication data.
We collect information when you:
Contact us by email, phone or through our website
Register for webinars, newsletters or events
Request audits, proposals, reports or consultancy
Use our services or interact with our digital content
Participate in surveys or research activities
Visit our website through cookies and analytics technologies
We may use your information to:
Provide our services and consultancy
Deliver audits, reports and strategic recommendations
Respond to enquiries and support requests
Improve website functionality and user experience
Monitor and analyse campaign and website performance
Audit website usage and visitor behaviour
Carry out obligations arising from contracts entered into with clients
Maintain internal records and operational processes
Conduct quality assurance and staff training
Send relevant marketing communications where consent has been provided
Meet legal, contractual and regulatory obligations
Notify users about changes to our services
Lykke Digital Services Ltd may use AI-supported tools, automation platforms and analytical technologies as part of its digital marketing, reporting, optimisation and consultancy services.
These tools may assist with:
processing and analysing large volumes of website or campaign data
identifying trends, anomalies and performance opportunities
summarising insights and reporting information
supporting SEO, content and technical website reviews
improving operational efficiency and workflow automation
However, all strategic interpretation, prioritisation, decision-making and final recommendations remain human-led. AI is used as a supporting analytical and operational tool rather than a replacement for professional judgement, sector expertise or strategic consultancy.
Where AI-supported systems are used, we take reasonable steps to ensure appropriate oversight, data handling and security measures are maintained in line with UK GDPR and applicable data protection standards.
We process personal data under one or more of the following lawful bases:
Consent
Contractual necessity
Legitimate interests
Legal obligations
Our legitimate interests include improving our services, maintaining client relationships, monitoring website performance and developing business opportunities.
Where consent has been provided, we may send marketing emails, newsletters or information relating to our services, events or insights.
You may opt out of marketing communications at any time by using the unsubscribe link in emails or by contacting us directly.
We maintain suppression lists to ensure individuals who unsubscribe do not continue receiving marketing communications.
Our websites may use cookies and similar technologies to:
improve website functionality and user experience
analyse website traffic and visitor behaviour
support advertising and remarketing campaigns
measure campaign effectiveness and website performance
We may use analytics platforms including Google Analytics and related tracking technologies.
Further information about cookies is available at:
www.allaboutcookies.org
Further information about Google Analytics privacy practices is available at:
Google Marketing Platform – Unified Advertising and Analytics
You can manage cookie preferences through your browser settings.
We do not sell personal information to third parties.
We may share information with trusted third-party providers where necessary to support our services, including:
website hosting providers
analytics and reporting platforms
CRM and email marketing systems
advertising and campaign management platforms
cloud storage and productivity tools
payment and invoicing providers
We may also disclose personal information where required:
by law or regulatory obligation
to enforce contractual agreements
to protect the rights, property or safety of our business, clients or others
for fraud prevention or risk reduction purposes
Some third-party suppliers or platforms used by Lykke Digital Services Ltd may process data outside the United Kingdom.
Where international transfers occur, we take reasonable steps to ensure appropriate safeguards and protections are in place in accordance with UK GDPR requirements.
Unless required by law or regulatory obligation, we will retain personal information only for as long as necessary for the purposes for which it was collected or further processed.
When data is no longer required, it will be securely deleted or anonymised.
We are committed to ensuring that personal information is secure.
Appropriate technical and organisational measures are in place to protect information against unauthorised access, misuse, loss, disclosure or alteration.
Our websites may contain links to external websites for your convenience or reference.
These links do not imply endorsement and we are not responsible for the privacy practices, content or security of third-party websites. Users access external websites at their own risk and should review the relevant privacy policies separately.
Under UK data protection law, you have the right to:
request access to your personal data
request correction of inaccurate information
request deletion of your information where appropriate
object to certain types of processing
restrict how your data is processed
request transfer of your data
withdraw consent at any time
If you believe the information we hold about you is incorrect or wish to exercise your rights, please contact us directly.
If you are not satisfied with our response or believe your data is being processed unlawfully, you have the right to contact the Information Commissioner’s Office (ICO):
We may update this privacy policy periodically to reflect operational, legal or regulatory changes.
Any updates will be published on this page.
If you have any questions about this privacy policy or the information we hold about you, please contact:
Lykke Digital Services Ltd
Trading as Lykke Digital and Lykke Education
Email: hello@lykke.digital
MTM is a brand of Education Market Research Solutions Ltd.
© Education Market Research Solutions Limited, 2025. Company no: 9582236. VAT no: GB213752429
Lykke Education is a brand of Lykke Digital Services Ltd.
© Lykke Digital Services Ltd, 2026. Company no: 14923977. VAT no: GB495086845
