About Lykke Education | Independent Schools Marketing Agency

Digital marketing and website strategy for independent schools

From clearer visibility to stronger admissions pipelines – trusted by schools across the UK

For years, Lykke Education has helped schools turn digital insight into meaningful growth. Our team works with independent schools who want a more focused, data-led digital approach.

Evidence and Insight

Our recommendations are grounded in real data: Google Analytics, search performance, campaign results, website behaviour, and parent journey touchpoints. We analyse everything manually, explain the insight clearly, and provide actions that your team can apply straight away. We use AI only where it supports accuracy or efficiency, never as a replacement for thinking, strategy, or experience. Evidence leads the work, supported by creativity and clear reasoning.

Turning Insight into Action

We help schools apply the findings that matter most. That includes improving SEO visibility, refining PPC strategy, strengthening website conversion, supporting open day communications, and shaping the full parent journey from awareness to application. Everything we deliver is designed to help your school stay visible, competitive, and connected to the families you want to reach.

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Helping schools grow with clarity and confidence

Lykke Education supports independent schools that want to strengthen visibility, grow enquiries, and connect with families who are the right fit for their community. Our work is grounded in clear thinking, open communication, and a practical focus on what admissions and marketing teams need today and over the long term.

We bring broad experience across digital strategy, SEO, PPC, and website development, built on our roots at Lykke Digital. Our work with schools like Queen Elizabeth’s Hospital in Bristo, has proven how the right blend of strategy, content, and paid activity can raise visibility and improve conversion at every step of the parent journey. Lykke Education is growing fast, with an expanding portfolio of independent schools benefiting from our targeted, partnership-led model.

Our research reveals what drives family choice in your market so your leadership team can act with evidence, not guesswork.

Education-focused digital expertise

Our team combines strategic insight with hands-on delivery. We focus on SEO, PPC, reporting, and website performance, but just as importantly, we work alongside your admissions and marketing teams to make sure activity reflects your tone, your values, and your community. The result is a steady, supportive partnership that helps your school meet its goals with confidence.

Our approach

  • Acts as an extension of your in-house team
  • Strategies shaped around your school’s goals and priorities
  • Clear communication at every stage of the project
  • Transparent reporting that explains both progress and reasoning
  • Practical, measurable outcomes that support long term visibility
  • Admissions and marketing activity working in sync
  • Focus on work that strengthens long term visibility
  • Friendly, open partnership that is easy for staff to work with
Home / About Us / Meet The Team

Meet The Team

Our team blends expertise in SEO, PPC, content strategy, website design, and digital communications for independent schools. With backgrounds in education marketing, technical SEO, UX design, journalism, and branding, we balance data-led insight with creative problem solving. We understand how parents search, compare, and make decisions, and apply that knowledge to every project. From full website builds to long-term enrolment marketing, we work collaboratively, communicate clearly, and deliver the technical precision schools need to grow visibility and admissions.

Paul Hargest

Director and Founder

Paul leads client relationships and guides projects across school marketing. His work blends strategic thinking with hands-on delivery to keep schools supported and confident.


He brings wide experience from agency leadership, major marketing roles, and managing complex digital projects. Years of directing creative, technical, and data-led teams underpin his calm, reliable approach.


At Lykke Education, Paul oversees website design, development, and ongoing maintenance. He ensures every school receives responsive communication, thoughtful planning, and a dependable long-term partnership.

Tom Wills

Director and Founder

Tom leads SEO strategy, PPC performance, and technical development across all school projects. His work blends data-led thinking with creative problem solving, ensuring every campaign is tightly aligned to search intent, admissions priorities, and long-term visibility.


With a background in digital agencies and journalism, Tom brings a rare combination of analytical depth and clear communication. He has a particular focus on keyword strategy, technical audits, GA4 insights, and shaping content that supports both recruitment and retention.


Calm, considered, and methodical, Tom helps schools navigate complex digital challenges with confidence. His goal is simple: deliver measurable progress through thoughtful strategy, transparent reporting, and work that strengthens trust with every project.

Tamas Fesus

Head of Design

    Tamas leads all creative direction at Lykke Education, shaping the visual identity of every school project. With more than 20 years of experience across branding, digital design, and print, he specialises in turning complex ideas into clear, engaging visuals that feel both modern and meaningful.


    His background spans education, lifestyle, and industrial sectors, giving him a broad perspective on how design influences perception and user experience. Whether developing a full website concept, refining a school’s brand identity, or creating supportive campaign assets, Tamas brings strategic intention to every detail.


    Curious, collaborative, and highly organised, he is known for thoughtful design that connects people with a school’s values and personality. His work helps each school communicate clearly, build trust, and stand out with confidence.

    Chayan Bhattacharjee

    Head of Development
      Chayan Bhattacharjee leads development at Lykke Education, bringing more than 14 years of experience in front-end engineering, UI development, and CMS architecture. With a background in multimedia and a strong blend of creative and technical expertise, he specialises in building fast, responsive, and user-centred websites. Chayan has delivered complex digital projects across sectors, turning detailed requirements into clean, scalable solutions. As an experienced project lead, he oversees workflows, ensures technical quality, and collaborates closely with designers and strategists to deliver reliable, high-performing school websites.
      • Their understanding of the education sector and their results-driven approach made them the ideal partner. Together, we can help schools navigate demographic shifts, meet their recruitment goals, and communicate their strengths more effectively.

        James Leggett, Managing Director at MTM Consulting

      • Lykke has become an important part of how we reach new families. Their support has helped us promote the best of what we offer and has made a measurable difference to the interest we see each term.

        Rupert Heathcote, Head of QEH

      • Working with Lykke has improved how families find and engage with us. The uplift in enquiries and event attendance shows how much of a difference the right digital strategy can make

        James Breeze, Head of Marketing at QEH

      Evidence-based, specialist decision-making

      At MTM Consulting the support of our education clients is based on facts, expertise and experience. We use UK-wide demographic information and a combination of qualitative and quantitative research methods to acquire the exact data required to inform schools and education providers of the realities of their situation.

      Insight, analysis and recommendations for success

      At MTM Consulting the support of our education clients is based on facts, expertise and experience. We use UK-wide demographic information and a combination of qualitative and quantitative research methods to acquire the exact data required to inform schools and education providers of the realities of their situation.

      Supporting education to see our clients succeed

      It is our great pleasure to see our education clients succeed. There can be no better business to be in than education, and MTM Consulting is a staunch supporter of parents’ right to choose the environment in which their children are taught – state or independent, small or large…

      Long-standing relationships with education clients

      We maintain very strong relationships with our clients, many of whom we have worked with on a regular basis for decades.  To see real examples of MTM Consulting projects, please read a selection of our case studies.

      About our partners

      In the interests of sharing MTM’s expertise as widely as possible across the education sector, we are pleased to partner with like-minded organisations. From professional bodies to media and technology, MTM Consulting joins forces with partners who we know share our commitment to supporting the business of education.

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      Home / Services

      Our Services

      Lykke Education helps independent schools strengthen visibility, increase enquiries, and build long-term digital resilience. Our services cover everything from SEO, PPC, and content strategy to website performance, parent engagement, and trust-wide digital planning. Each service is shaped around your school’s goals, your admissions priorities, and the families you want to reach. Explore our full range of solutions to see how we support growth across marketing, enrolment, and community communication.

      Why choose MTM?

      Home / Case Studies

      Case Studies

      We’re passionate about education research and committed to delivering exceptional service for every client. Our case studies demonstrate how evidence-based insights help schools make confident, strategic decisions that lead to measurable success.

      • Their understanding of the education sector and their results-driven approach made them the ideal partner. Together, we can help schools navigate demographic shifts, meet their recruitment goals, and communicate their strengths more effectively.

        James Leggett, Managing Director at MTM Consulting

      • Lykke has become an important part of how we reach new families. Their support has helped us promote the best of what we offer and has made a measurable difference to the interest we see each term.

        Rupert Heathcote, Head of QEH

      • Working with Lykke has improved how families find and engage with us. The uplift in enquiries and event attendance shows how much of a difference the right digital strategy can make

        James Breeze, Head of Marketing at QEH

      Back to Homepage

      Blogs

      We’re passionate about education research and committed to delivering exceptional service for every client. Our case studies demonstrate how evidence-based insights and personal collaboration help schools make confident, strategic decisions that lead to measurable success.

      • Their understanding of the education sector and their results-driven approach made them the ideal partner. Together, we can help schools navigate demographic shifts, meet their recruitment goals, and communicate their strengths more effectively.

        James Leggett, Managing Director at MTM Consulting

      • Lykke has become an important part of how we reach new families. Their support has helped us promote the best of what we offer and has made a measurable difference to the interest we see each term.

        Rupert Heathcote, Head of QEH

      • Working with Lykke has improved how families find and engage with us. The uplift in enquiries and event attendance shows how much of a difference the right digital strategy can make

        James Breeze, Head of Marketing at QEH

      Back to Homepage

      Home / Contact Us

      Contact Us

      Get in touch with our friendly team to discuss your school’s digital goals. Whether you’re planning a new website, optimising admissions campaigns, or improving visibility, we’re here to help.

      Send us a Message

      We’d love to hear from you. Fill in the form below to share what your school is working toward, and our team will be in touch to explore how Lykke Education can support your next steps.

        Head Office

        Monarch House, Smyth Rd Bristol BS3 2BX

        Call us today on
        0117 463 1790

        Home / Privacy Policy

        Privacy Policy

        MTM is the trading name of Education Market Research Solutions Ltd., the data controller. We are committed to preserving the privacy of all visitors to our website at www.mtmconsulting.co.uk. The following privacy policy is provided to inform you on how we use and protect the information that you provide to us through this website and any other interaction with us. By visiting, filling in an online form or chat session, or commissioning our services you consent to the collection, use and transfer of your information under the terms of this policy.

        All personal data provided by will be held by MTM. Our head office address is: 483 Green Lanes, London, N13 4BS.

        Our UK data protection registration number is ZA204985. Full details of our notified purposes can be viewed at the website of the Information Commissioner’s Office www.ico.org.uk.

         

        Information that we may collect from you

        When you visit use our site and use our online chat service, or complete one of our online forms, you may be asked to provide certain information about yourself, including your name and contact details.

        The internet is not completely secure. We cannot guarantee the security of your personal data transmitted through our website or by email. Any transmission is at your own risk.

        All personal data that you provide to us will only be processed following your explicit consent and always in line with the DPA 1998 and any other applicable data protection legislation.

         

        Use of your information

        Your information will enable us to provide you with access to all parts of our website and to supply the products or services you have requested. We may use your information to contact you for your views on our services and to notify you occasionally about important changes or developments to the website or our services. Furthermore where you have consented, we might also use your information to let you know by email, or post about the latest industry trends and other products and services which we offer that may be of interest to you. If you change your mind about being contacted in the future, please let us know.

         

        Disclosure of your information & marketing

        Your personal data provided by you via our website will only be used by MTM.

         

        The categories of personal data concerned

        With reference to the categories of personal data described in the definitions section, we process the following categories of your data:

        • Personal data such as names, email addresses and positions in the company, alongside other information.
        • We may also have your pupil postcode data, form number, pupil role and other such data, where it has been provided.
        • We have obtained your personal data from such as names, company positions and email addresses and which are obtained by
         

        The categories of personal data concerned

        With reference to the categories of personal data described in the definitions section, we process the following categories of your data:

        • Personal data such as names, email addresses and positions in the company, alongside other information.
        • We may also have your pupil postcode data, form number, pupil role and other such data, where it has been provided.
        • We have obtained your personal data from such as names, company positions and email addresses and which are obtained by accessing publicly available data
         

        What is our legal basis for processing your personal data?

        Personal data (article 6 of GDPR)

        Our lawful basis for processing your general personal data:

        Consent of the data subject: Through contracting with Us:
        Processing necessary for the performance of a contract with the data subject or to take steps to enter into a contract. Market And Catchment Intelligence analysis, mystery shopping, focus groups, surveys and other such contracts.
        Processing necessary for the purposes of the legitimate interests of the data controller or a third party, except where such interests are overridden by the interests or fundamental rights or freedoms of the data subject. And to keep you up to date on the latest trends in education.
         

        Sharing your personal data

        Your personal data will be treated as strictly confidential, we only share it with sub-subcontractors of the completion of works. Your data is never sold.

         

        How long do we keep your personal data?

        We keep your personal data for no longer than reasonably necessary and we only retain your data for the following purposes and use the following criteria to determine how long to retain your personal data: the likelihood that interest in our products remains and in order to service repeat orders or complaints. Once we have completed work on your postcode data, it is aggregated into an anonymous data set.

         

        Providing us with your personal data

        You are under no statutory or contractual requirement or obligation to provide us with your personal data. But failure to do so will have the following consequences in our ability to deliver the services to the standard expected of us.

         

        Your rights and your personal data

        Unless subject to an exemption under the GDPR, you have the following rights with respect to your personal data:

        • The right to request a copy of the personal data which we hold about you;
        • The right to request that we correct any personal data if it is found to be inaccurate or out of date;
        • The right to request your personal data is erased where it is no longer necessary to retain such data;
        • The right to request that we provide you with your personal data and where possible, to transmit that data directly to another data controller, (known as the right to data portability), (where applicable i.e. where the processing is based on consent or is necessary for the performance of a contract with the data subject and where the data controller processes the data by automated means);
        • The right, where there is a dispute in relation to the accuracy or processing of your personal data, to request a restriction is placed on further processing;
        • The right to object to the processing of personal data, (where applicable i.e. where processing is based on legitimate interests (or the performance of a task in the public interest/exercise of official authority); direct marketing and processing for the purposes of scientific/historical research and statistics).
         

        Transfer of Data Abroad

        Data may be transferred outside the EEA, where Our subcontractors or Servers are located. However, we select our contractors and service providers very carefully, and a have deletion contracts in place to ensure that data remains in our care.

         

        Automated Decision Making

        We do not use any form of automated decision making in our business.

         

        Further processing

        If we wish to use your personal data for a new purpose, not covered by this Data Privacy Notice, then we will provide you with a new notice explaining this new use prior to commencing the processing and setting out the relevant purposes and processing conditions.

         

        Use of cookies

        Cookies are messages that web servers pass to your web browser when you visit Internet sites. Your browser stores each message in a small file, called cookie.txt. For further information visit www.allaboutcookies.org

        Cookies are used on our website to register which server-cluster is serving the visitor. This is used in context with load balancing, in order to optimize user experience. Preference cookies are used to enable the website to remember information that changes the way the website behaves or looks, like your preferred language or the region that you are in. They are necessary for the use of the chat-box function. Statistical cookies are also used to:

        • Registers a unique ID that is used to generate statistical data on how the visitor uses the website.
        • Throttle request rate (by Google Analytics)
        • Identify the last page visited by the visitor. This is used in order to make the chat-box function more relevant.

        Marketing cookies are used to track visitors across the site to:

        • Register a unique ID on mobile devices to enable tracking based on geographical GPS location.
        • Register and report the website user’s actions (by Google Double Click) after viewing or clicking one of the advertiser’s ads with the purpose of measuring the efficacy of an ad and to present targeted ads to the user.
        • Register a unique ID that identifies a returning user’s device. The ID is used for targeted ads.
        • Register a unique ID that is used by Google to keep statistics of how the visitor uses YouTube videos across different websites.
        • To distinguish between humans and bots.
        • To check if the user’s browser supports cookies.
        • To estimate the users’ bandwidth on pages with integrated YouTube videos.
        • Collects data on the user’s visits to the website, such as which pages have been read.
        • Store the user’s video player preferences using embedded YouTube video.
         

        Security and data retention

        We employ security measures to protect your information from access by unauthorised persons and against unlawful processing, accidental loss, destruction and damage. We will retain your personal data for as long as is necessary for the required service to be provided to you. All retained personal data is subject to the controls of our internal data protection policy which is required to be adhered to by all MTM employees and contractors and will be securely disposed of when it is considered to be of no further use.

        Accessing and updating

        You are entitled to see the information held about you and you may ask us to make any necessary changes to ensure that it is accurate and kept up to date. If you wish to do this, please contact us either in writing at our head office address or by email at office@mtmconsulting.co.uk.

         

        Changes to our privacy policy

        Any changes to our privacy policy in the future will be posted to the website.

         

        Contact

        All comments, queries and requests relating to our use of your information are welcomed and should be addressed to office@mtmconsulting.co.uk.

        The www.mtmconsulting.co.uk website is operated by:
        MTM Consulting, 483 Green Lanes, London, N13 4BS
        Tel: 01502 722787

        How to make a complaint

        To exercise all relevant rights, queries or complaints please in the first instance contact our Data Representative on office@mtmconsulting.co.uk.
        If this does not resolve your complaint to your satisfaction, you have the right to lodge a complaint with the Information Commissioners Office on 03031231113 or via email https://ico.org.uk/global/contact-us/email/ or at the Information Commissioner’s Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF, England.