Tom leads SEO strategy, PPC performance, and technical development across all school projects. His work blends data-led thinking with creative problem solving, ensuring every campaign is tightly aligned to search intent, admissions priorities, and long-term visibility.
With a background in digital agencies and journalism, Tom brings a rare combination of analytical depth and clear communication. He has a particular focus on keyword strategy, technical audits, GA4 insights, and shaping content that supports both recruitment and retention.
Calm, considered, and methodical, Tom helps schools navigate complex digital challenges with confidence. His goal is simple: deliver measurable progress through thoughtful strategy, transparent reporting, and work that strengthens trust with every project.